Rising coffee prices...Why small Cafés still have the edge

The challenge: A $50B merger and rising coffee costs

The global coffee industry just witnessed a massive shift: Keurig and JDE’s $50 billion merger, bringing more than 600 brands under one roof. While the headlines point to monopolies, history tells us something different: every time giants consolidate, specialty coffee grows stronger.

But there’s a new challenge in the mix: soaring costs.
In Australia, the average price of a cup of coffee has risen 7.7% in a year—from $4.31 in June 2024 to $4.63 in June 2025. And forecasts suggest cups could soon reach $7, even $12 in some cities.

For cafés and small businesses, that raises two urgent questions:

  1. How do we protect margins without compromising quality?

  2. How do we keep coffee accessible without losing our loyal customers?

Why quality still wins—But costs are a threat

Australians in particular value café culture like few others. With 95% of cafés independently owned, the demand for specialty quality and authentic experiences isn’t going anywhere. But rising bean prices, energy costs, and wages make delivering that experience increasingly difficult.

Consumers still want great coffee, real stories, and a local connection. What they don’t want? Paying double for the same flat white.

The Coffee Brewmasters: A strategic partner for small businesses

This is where The Coffee Brewmasters (TCB) steps in. Not just as a supplier, but as a partner who helps small businesses balance quality, cost, and authenticity.


rising-coffee-prices...why small cafes still have the edge

The TCB Process®: a game-changer

At the heart of our approach is the TCB Process®, a natural extraction method that:

  • Unlocks nearly 100% of the flavour and solids from the bean.

  • Delivers a true-to-bean taste with consistent caffeine and quality.

  • Requires only beans and water: no additives, no sugar, no shortcuts.

  • Stays shelf-stable for 8 months at room temperature, reducing waste.

  • Scales seamlessly across cafés, cold brews, RTDs, and capsules.

This means you can serve high-quality coffee at a cost-effective price point, even as global costs climb.

Why this matters for you

  • Lower Costs → Optimize every bean, protect your margins.

  • Consistency → Customers get the same specialty quality every cup.

  • Authentic Storytelling → Coffee with integrity you can proudly share.

  • Flexibility → From your café counter to retail shelves, one process covers it all.

The bottom line

Big coffee mergers don’t eliminate opportunities; they create them. Rising prices don’t have to crush margins; they can push innovation.

With The Coffee Brewmasters, you don’t need to be a global giant to thrive. You just need the right partner, the right process, and the right story.

So, the real question is:
How much are you paying for your coffee today, and how much are you willing to overpay tomorrow?

Let’s make sure your business (and your customers) always get the most out of every bean.

👉 Contact The Coffee Brewmasters to learn how the TCB Process® can protect your costs and elevate your coffee experience.

Kim BEN ATTAR